Masala Kitchen is a fast-casual restaurant that specializes in Indian street food in the heart of Philadelphia. Building on the bright, flavorful cuisine, this rebrand aims to refresh the restaurant with a bolder, more modern visual in order to reflect the cuisine and the culture that it originates from.
Masala Kitchen
Branding
Social Media
Advertising
Packaging
Motion Graphics
The rebranded logo for Masala Kitchen draws great inspiration from traditional Indian textile art, featuring iconic motifs such as the peacock, sun, and botanical elements.